跨平台发行游戏的优势编辑本段回目录
作者：James Nouch
日前，Breaktime副总裁Todd Heringer表示，开发者不该减少休闲游戏的复杂性——休闲玩家能够接受这一点。
然而，最初你该如何吸引这些玩家呢？
据King.com首席营销官Alex Dale所言，重要的是，我们应注意到休闲玩家倾向于同时体验多款游戏，这意味着，如果你能交叉推广游戏，那么他们极有可能尾随其后。
在iOS平台推出最近热作《Candy Crush Saga》之后，Dale与我们进一步分享了上述观点。
短期内，《Candy Crush Saga》在iOS排行榜上的名次便领先《Bubble Witch Saga》。你认为它更受玩家喜爱的原因何在？
因为该游戏既充满甜美风格，其挑战模式也十分有趣。
严格来讲，King.com总会基于玩家反馈，不断完善游戏。《Candy Crush Saga》手机版本已设计完成，其中，每个关卡均展现新鲜、有趣的挑战，借此确保玩家获得最大愉悦感。
我们在游戏测试与开发方面十分严格，我们一直寻找赋予游戏更多乐趣的办法。
无论是精美画面、出色玩法、还是能够跨平台同步体验，我们知道，玩家可以选择游戏对象。我们致力于打造最佳游戏，《Candy Crush Saga》在全球榜单的出色排名就是最好证明。
candy crush saga(from pocketgamer)
你是否会向现存玩家交叉推广King.com的新作？
我们已经在Facebook平台与《Bubble Witch Saga》手机版本中交叉推广这款游戏。我们确实利用了大量交叉推广手段。
我们发现，专注休闲社交题材确实十分有利——不少玩家会同时体验我们公司的多款作品。
你们已经在Android平台上发行《Bubble Witch Saga》与《Candy Crush Saga》这两款游戏。你们是否在此遇到过盗版问题或收入不济状况，这些问题严重吗？
由于我们刚刚在Android平台起步，因此讨论这个问题还太早。
King.com是如何选择发行平台的？
我们遵循一定的逻辑步骤，首先，我们会在自己的网站www.king.com上推出，测试游戏基本概念。
接着，我们会挑选出表现最佳的游戏，然后制定Saga版本，发行到Facebook平台。之后，如果它在Facebook上获得大量用户，那我们会推出手机与平板电脑版本，即在iOS与Google Play平台上发行。
bubble-witch-saga(from pocketgamer)
《Bubble Witch Saga》在iPad排行榜上的表现尤为突出。你们是否遵循“平板电脑优先”的开发原则？
对于《Bubble Witch Saga》与《Candy Crush Saga》这两款游戏，我们主要提供跨设备的单一体验。
你可以在公交车上利用iPhone体验，也可以在家里沙发上利用平板电脑体验，还可以在午休时间利用PC体验。你的游戏进程、社交圈以及虚拟物品均会保持同步水平。我们的开发宗旨是以跨平台为主。（本文为游戏邦/gamerboom.com编译）
Casual gamers play multiple games at once making cross-promotion key, says King.com’s Alex Dale
by James Nouch
We’ve already heard today from Todd Heringer, VP of studios at Breaktime, who suggested developers working on casual games shouldn’t skimp on complexity – casual gamers can take it.
But how do you reach those gamers in the first place?
According to King.com CMO Alex Dale – which enjoyed much success on Facebook before making a move on iOS – it’s important to note that casual gamers tend to play several games at the same time, meaning if your cross-promote your games, they’re more likely to pick up the trail.
We caught up with Dale to further probe his mind, following the launch of the firm’s most recent hit on iOS, Candy Crush Saga.
Pocket Gamer: Candy Crush Saga for iOS has immediately shot into higher chart positions than Bubble Witch Saga managed. Why do you think the game’s proving more popular with players?
Alex Dale: Because the game is both super sweet and tastily challenging.
Seriously, at King.com we are always seeking to improve our games based on the feedback we receive from our players. Candy Crush Saga on mobile has been designed so that each level presents fresh, fun challenges, ensuring that we’re able to provide players with absolutely the maximum enjoyment.
We’re rigorous in our games testing and development and we’re always looking for that little bit extra to make our games as much fun as possible.
Whether it’s the sharp graphics, great gameplay or the ability to sync across platforms we recognise that people have a choice of which games to play. We work to be the best and Candy Crush Saga achieving great chart positions around the world reflects this.
Do you make use of cross-promotion to introduce your existing users to new King.com games?
We have cross-promoted the game from Facebook and from Bubble Witch Saga mobile. So yes, we do use a great deal of cross-promotion.
We have found that focusing on the casual social genre has really helped here – many players play several of our games at the same time.
You’ve launched both Bubble Witch Saga and Candy Crush Saga on Android. Do you experience problems with piracy and poor monetisation rates on Android, or are these issues overblown?
We are just starting out on Android so it is really too early to say.
How does King.com decide which platforms to launch a game on?
We follow a logical sequence. First, we test the basic game concept on our skill website www.king.com.
Then we take the best performing games and turn them into Saga formats for Facebook. And then once we have a good Facebook audience we make them available on mobile and tablet formats, both iOS and Google Play.
Bubble Witch Saga performed particularly well in the iPad charts. Do you subscribe to the ‘tablet-first’ development philosophy at King.com?
With Bubble Witch Saga and Candy Crush Saga we are providing a single game experience across multiple devices.
You can play on your iPhone on the bus, your tablet in the lounge and your PC during your lunch break. Your progress in the game, your social graph and your virtual goods will be synchronised. Our development philosophy is very much cross-platform.(source:pocketgamer)
