25本关于社会化媒体（social media）的书籍编辑本段回目录
最近一直关注社会化媒体（social media）方面的书籍，只可惜好多书籍太贵，也没有那么多时间去看，古人云，尽信书不如无书，不过，看到好的书籍还是想推荐下，下面是从toprankblog上转来的一个有关社会化媒体的书列，只是书单而已，其中有几本的pdf我已经分享出来了，具体点此索取。
- Cluetrain Manifesto （免费在线阅读）– Rick Levine, Chris Locke, Doc Searles, Dave Weinberger
- New Rules of Marketing and PR – David Meerman Scott (video interview)
- Do It Wrong Quickly – Mike Moran (Mike’s guest post)
- Join the Conversation – Joseph Jaffe (interview)
- Groundswell – Charlene Li & Josh Bernoff (interview with Charlene)
- Personality Not Included – Rohit Bhargava (book review)
- Tribes – Seth Godin
- Here Comes Everybody – Clay Shirky
- Age of Conversation – Gavin Heaton, Drew McLellan (100+ contributors)
- Social Media Marketing An Hour A Day – Dave Evans
- Secrets of Social Media Marketing – Paul Gillin
- Naked Conversations – Shel Israel & Robert Scoble (Video interview with Robert)
- Freakonomics – Stephen Dubner & Steven Levitt
- Buzz Marketing – Mark Hughes
- Radically Transparent – Andy Beal & Judy Strauss (interview with Andy)
- Web 2.0: New Tools, New School - Gwen Solomon & Lynne Schrum
- The Long Tail - Chris Anderson
- The Wisdom of Crowds – James Surowieki
- Marketing to the Social Web: How Digital Customer Communities Build Your Business – Larry Weber
- Word of Mouth Marketing: How Smart Companies Get People Talking – Andy Sernovitz, Afterward by Guy Kawasaki (interview with Guy)
- Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing – Jim Tobin, Lisa Braziel (TopRank is quoted on back cover)
- Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations – Amy Shuen
- Now Is Gone: A Primer on New Media for Executives and Entrepreneurs – Brian Solis, Geoff Livingston (video interview with Brian)
- SocialCorp: Social Media Goes Corporate (Voices That Matter) – Joel Postman
- Book Review: Socialnomics by Erik Qualman
Recently I had the task fo creating a resource for direct marketers on social media marketing and print books are something many people rely on as a portable source of information. The challenge with print sources on internet marketing related topics of course, is that they can become outdated more quickly than other topics.
As a result, I tried to focus on books that would retain thier usefulness to readers over time. The following list was researched from the stack of books on my desk, from the good Tweeple following @leeodden on Twitter and a few private recommendations. Fortunately, we’ve interviewed almost half of the authors on this list, so I’ve included those links as well. Enjoy!
- Cluetrain Manifesto – Rick Levine, Chris Locke, Doc Searles, Dave Weinberger
- New Rules of Marketing and PR – David Meerman Scott (video interview)
- Do It Wrong Quickly – Mike Moran (Mike’s guest post)
- Join the Conversation – Joseph Jaffe (interview)
- Groundswell – Charlene Li & Josh Bernoff (interview with Charlene)
- Personality Not Included – Rohit Bhargava (book review)
- Tribes – Seth Godin
- Here Comes Everybody – Clay Shirky
- Age of Conversation – Gavin Heaton, Drew McLellan (100+ contributors)
- Social Media Marketing An Hour A Day – Dave Evans
- Secrets of Social Media Marketing – Paul Gillin
- Naked Conversations – Shel Israel & Robert Scoble (Video interview with Robert)
- Freakonomics – Stephen Dubner & Steven Levitt
- Buzz Marketing – Mark Hughes
- Radically Transparent – Andy Beal & Judy Strauss (interview with Andy)
- Web 2.0: New Tools, New School - Gwen Solomon & Lynne Schrum
- The Long Tail - Chris Anderson
- Otimização de sites - Seo marketing - Guilherme
- The Wisdom of Crowds – James Surowieki
- Marketing to the Social Web: How Digital Customer Communities Build Your Business – Larry Weber
- Word of Mouth Marketing: How Smart Companies Get People Talking – Andy Sernovitz, Afterward by Guy Kawasaki (interview with Guy)
- Apartamentos Santos - Real Estate in Brazilian - Farley
- Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing – Jim Tobin, Lisa Braziel (TopRank is quoted on back cover)
- Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations – Amy Shuen
- Now Is Gone: A Primer on New Media for Executives and Entrepreneurs – Brian Solis, Geoff Livingston (video interview with Brian)
And a book that’s coming out in a few weeks that I’m looking forward to:
- SocialCorp: Social Media Goes Corporate (Voices That Matter) – Joel Postman
