社会化媒体相关的博客和书籍
一些和社会化媒体相关的博客和书籍，原文由socialbeta整理。
- 免费电子书
- 书籍读物
- 英文博客
- 精彩博文
【Socialbeta原文链接：http://www.socialbeta.cn/resources】
免费电子书
1. The New Rules of Viral Marketing – David Meerman Scott
2. Marketing Apple – MarketingApple.com
3. Masters of Marketing – Startup Internet Marketing
4. Podcast Marketing eBook – Christopher S. Penn
5. Google Adwords Secrets – SEOBook
6. Get Viral Get Visitors – Stacie Mahoe
7. Marketing With Case Studies – Dynamic Copywriting
8. How to Write a Marketing Plan – Geisheker Group
9. SEO for WordPress blogs – Blizzard Internet
10. Social Web Analytics – Social Web Analytics
11. Geeks Guide to Promoting Yourself With Twitter – Geekpreneur
12. The Zen of Blogging – Hunter Nutall
13. What is Social Media – iCrossing
14. A Primer in Social Media – SmashLab
15. Effective Internet Presence – Effective Internet Presence
16. Introduction to Good Usability – Peter Pixel
17. Increasing the Response to Your Email Marketing Program – CRM Transformation
18. We Have a Website. Now What? – Craig Rentmeester
19. Blogs & Social Media – PRSA
20. The Podcast Customer Revealed – Edison Media Research
书籍
- Cluetrain Manifesto （免费在线阅读）– Rick Levine, Chris Locke, Doc Searles, Dave Weinberger
- New Rules of Marketing and PR – David Meerman Scott (video interview)
- Do It Wrong Quickly – Mike Moran (Mike’s guest post)
- Join the Conversation – Joseph Jaffe (interview)
- Groundswell – Charlene Li & Josh Bernoff (interview with Charlene)
- Personality Not Included – Rohit Bhargava (book review)
- Tribes – Seth Godin
- Here Comes Everybody – Clay Shirky
- Age of Conversation – Gavin Heaton, Drew McLellan (100+ contributors)
- Social Media Marketing An Hour A Day – Dave Evans
- Secrets of Social Media Marketing – Paul Gillin
- Naked Conversations – Shel Israel & Robert Scoble (Video interview with Robert)
- Freakonomics – Stephen Dubner & Steven Levitt
- Buzz Marketing – Mark Hughes
- Radically Transparent – Andy Beal & Judy Strauss (interview with Andy)
- Web 2.0: New Tools, New School - Gwen Solomon & Lynne Schrum
- The Long Tail – Chris Anderson
- The Wisdom of Crowds – James Surowieki
- Marketing to the Social Web: How Digital Customer Communities Build Your Business – Larry Weber
- Word of Mouth Marketing: How Smart Companies Get People Talking – Andy Sernovitz, Afterward by Guy Kawasaki (interview with Guy)
- Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing – Jim Tobin, Lisa Braziel (TopRank is quoted on back cover)
- Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations – Amy Shuen
- Now Is Gone: A Primer on New Media for Executives and Entrepreneurs – Brian Solis, Geoff Livingston (video interview with Brian)
- SocialCorp: Social Media Goes Corporate (Voices That Matter) – Joel Postman
- Book Review: Socialnomics by Erik Qualman
一些分享资源的博文
社会化媒体爱好者必读的10本电子书
分享收藏的一些原版PDF
【资源】10个关于社会化媒体的优秀PPT
博客（英文）
- Mashable – Founded in July 2005, Mashable is the world’s largest blog focused exclusively on Web 2.0 and Social Media news. With more than 12.5 million monthly pageviews, Mashable is the most prolific blog reviewing new Web sites and services, publishing breaking news on what’s new on the web and offering social media resources and guides.
- Social Media Explorer – Social Media Explorer is the online home and blog of Social Media Explorer LLC, of which Jason Falls serves as principal. Falls has established himself as one of the leading thinkers in the social media, public relations and communications industries.
- Social Media Today – Social Media Today LLC helps global organizations create purpose-built B2B social communities designed to achieve specific, measurable corporate goals by engaging exactly the customers and prospects you most want to reach.
- Chris Brogan – Chris Brogan is a ten year veteran of using social media and both web and mobile technologies to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds on his blog. His blog is in the top 10 of the Advertising Age Power150, and in the top 100 on Technorati. He is co-author of the book Trust Agents.
- Dosh Dosh – Dosh Dosh is a blog offering internet marketing and blogging tips, alongside social media strategies. Best consumed by bloggers, entrepreneurs, web publishers, marketers, freelancers and small business owners.
- 10e20 – 10e20 is a New York-based Internet marketing company specializing in Social Media Marketing and Search Engine Optimization. Founded in 2002 in Brooklyn, NY by Chris Winfield and Danielle Lanzillo.
- PR 2.0 – Brian Solis is Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley. Solis is globally recognized for his views and insights on the convergence of PR, Traditional Media and Social Media. Considered one of the original thought leaders who paved the way for Social Media and PR 2.0, Solis is co-founder of the Social Media Club.
- Conversation Agent – Valeria Maltoni is a professional marketer with 20 years of real-world corporate experience, 10 of which online, across a broad array of mid-to-large sized companies. Hands-on work at a Fortune 500 technology company, a technology start-up, in health care, chemical manufacturing, risk management consulting, and the non-profit sector have provided her with a wealth of experience and insights.
- Scott Monty – Scott is a marketing and communications professional focused on the digital industry — specifically on social media. His career spans a number of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, and includes a wide range of clients, from start-ups to Fortune 500 companies.
- Chris G – Chrisg.com is where Chris posts daily (or thereabouts) thoughts and advice on the business of new media, blogging and online marketing. The aim is to teach you ways you can create compelling resources, provide your audience more value, build trust and loyalty, and generate more rewards for yourself.
- Altitude Branding – Amber Naslund is a social media and marketing crackerjack and the Director of Community for Radian6, where she’s responsible for client engagement, community building, and helping companies tap the potential of online reputation management, customer engagement, and social media monitoring.
- Successful-Blog – Liz is a social web strategist and community builder. Coming from a background of publishing, business, and instructional design, Liz understands how people perceive a blog, a product, and an experience — how the head and heart engage to make a fiercely loyal customer.
- Techipedia – Tamar Weinberg is a freelance writer and author of The New Community Rules: Marketing on the Social Web (O’Reilly, July 2009) who specializes in social media consulting and strategy, blogger outreach, reputation management, and search engine marketing (SEO, link building, and Pay Per Click Marketing).
- Very Official Blog – Shannon Paul works as the communications manager for PEAK6 Online, parent company of OptionsHouse.com, OptionsNewsNetwork (ONN.tv), and WeSeed.com. Here she oversees the integration of social media communication into PR and marketing strategies for the company’s three brands, including an online retail stock and options broker, a web-based options news and education site, and an online community that allows people to learn about the stock market through investing in virtual stock portfolios.
- Instigator Blog – Benjamin Yoskovitzis the CEO & co-Founder of Standout Jobs, a venture-backed startup founded in 2007. He is also a blog and social media consultant. This blog is where he expresses his thoughts on startups, entrepreneurship and business, as well as diving into social media, blogging and online communities.
- All Facebook – AllFacebook.com is a blog that was started by Nick O’Neill. The purpose of the blog is to cover all issues pertaining to Facebook including new applications, general news, and analysis about the future of Facebook.
- SmartBrief On SocialMedia – SmartBrief is a media company on a mission to save you time and keep you smart. The premise behind SmartBrief is simple: there’s too much information out there and too little time in the day to read it all. Their editors hand-pick the most relevant and important news from all over, summarize it, link to the original sources and deliver it — for FREE — in one-stop-shop e-newsletters.
- Web-Strategist – As a Web Strategist Jerimiah Owyang strives to define and deliver user and community needs, business goals, and web technology to craft and deliver long term successful web programs for companies.
- Collective Thoughts – Each member of Collective Thoughts are a known or rising star in their own field, but they also have a passion and unique understanding on social media. Together, they make up Collective Thoughts.
- Dan Zarrella – Dan Zarrella is an award-winning social, search, and viral mar ket ing sci en tist and author of the upcom ing O’Reilly media book “The Social Media Mar ket ing Book”. He has a back ground in web devel op ment and com bines his pro gram ming capa bil i ties with a pas sion for social mar ket ing to cre ate appli ca tions.
- Social Times – Social Times is founded by Nick O’ Neill. He is an industry expert on the social networking industry, providing no holds bar commentary and insightful analysis on social networking and social media. He speaks at conferences nationwide and has been written about in multiple national publications.
- Brent Csutoras – Brent Csutoras is an Internet Marketing Consultant who specializes in Social Media, Viral linkbait and Search Engine Marketing.
- Twitip – TwiTip is a blog all about Twitter. It covers Twitter Tips of all varieties including Writing for Twitter, Branding, Growing a Following, Corporate Tweeting and a lot more.
- Danny Brown – Danny Brown has been providing business branding and emerging media consultancy services to the consumer and commercial markets for more than 15 years, from small start-ups to Fortune 500 businesses. Danny is the founder of the 12for12k Challenge.
- The Viral Garden – Mack Collier is a social media consultant, trainer and speaker. He has been actively immersed in social media since 2005, and in that time, has helped advise, teach and consult with businesses of all shapes and sizes on how they can better connect with their customers via these amazing tools and sites
一些精彩博文
2010年移动互联网
2010- The Year of the Mobile App
Mobile Trends for 2010: How the Computer in Your Pocket Is Changing Your Business
Google: The Mobile Web Could Be Better Than the PC Web
Personalized recommendations key to mobile commerce: ChoiceStream
Is Your Website Ready for the Mobile Web?
6 Mobile Musts for Your Online Business
社会化媒体营销技巧
Integrate Social Media with Traditional Advertising for higher returns
How Social Media Creates Offline Social Good
5 Social Media Lessons From the Haiti Earthquake Relief Effort
Social Media Friendly SEO – Online Marketing Blog
7 Lessons for Better Networking with Social Media
社会化媒体效果评估/ROI
Measurement Strategies for 5 Social Media Goals
Are We Too Worried with Finding the ROI of Social Media?
100 Ways to Measure Social Media Social Media Metrics: What We Need to Track Sales
Measuring Social Media ROI: Does Size Matter?
Social Media: Who Can Show Us the Real Value?
2010年社会化媒体趋势分析
Marketers to Focus on Social Media in 2010 : MarketingProfs
Top 5 Trends in Social Media for 2010
Social Media Today | 10 Ways to Benefit More From Social Media in 2010
Top 5 Reasons Your Social Media Strategy Can Fail in 2010
Niche social networks expand in 2010
The social Web in 2010: The emerging standards and technologies to watch
Social Media Today | 2010 The Year of Social Media ROI
22 Social Media Trends of 2010
Participating in the Social Media Ecosystem
社会化媒体案例分享
5 Big Brand Case Studies Every Marketer Should Know
B2B Social Media – The Business.com Case Study
My 5 favorite social media case studies
30+ Engaging Social Media Case Studies
2009 Social Media Case Studies & Lessons
Case Study: Power of a Blog Comment
