2009全球100大品牌编辑本段回目录
排行榜中前十名中，IBM的品牌估值为602.11亿美元，上升2%；第三名微软的品牌价值则估计为566.47亿美元，下降4%；通用电气和诺基亚的品牌价值也分别有10%和3%的下滑。去年首次跻身前十名的Google今年再进一步，品牌估值上升25%达到319.8亿美元，攀升至第七位。而去年的第七名英特尔估值则下降2%达到306.36亿美元，排名第九位。
其他进入前50位的科技企业还包括：排名从第12提升到第11的惠普，第17升至第14的思科，第21升至第19的三星，第24升至第20的苹果，第23降至第24的甲骨文，第31升至第27的SAP，第25降至第29的索尼，第36升至第33的佳能，第32降至第35的戴尔，第40升至第39的任天堂，第43升至第42的飞利浦，第58升至第43的亚马逊，第47升至第45的埃森哲，第46位不动的eBay以及从第48位升至第47位的西门子。
今年排行榜上提升最大的品牌包括Google、亚马逊和西班牙服装厂商Zara，而名次下跌最严重的则是UBS瑞银。银行和汽车行业受经济危机影响，品牌价值都有了明显缩水，美林和AIG均跌出了百大排行榜。
附：2009全球百大品牌榜
1.可口可乐
2.IBM
3.微软
4.通用电气
5.诺基亚
6.麦当劳
7.Google
8.丰田
9.英特尔
10.迪斯尼
11.惠普
12.梅赛德斯奔驰
13.吉列
14.思科
15.宝马
16.路易威登
17.万宝路
18.本田
19.三星
20.苹果
21.H&M（瑞典 服装）
22.美国运通
23.百事
24.甲骨文
25.雀巢咖啡
26.耐克
27.SAP
28.宜家
29.索尼
30.百威
31.UPS
32.汇丰银行
33.佳能
34.Kellogg's（美国 食品）
35.戴尔
36.花旗银行
37.摩根大通
38.高盛
39.任天堂
40.汤姆逊路透
42.飞利浦
43.亚马逊
44.欧莱雅
45.埃森哲
46.eBay
47.西门子
48.亨氏
49.福特
50.Zara
51.箭牌糖果
52.高露洁
53.安盛（法国 金融）
54.MTV
55.大众汽车
56.施乐
57.摩根士丹利
58.雀巢
59.香奈儿
60.达能
61.肯德基
62.阿迪达斯
63.黑莓
64.雅虎
65.奥迪
66.卡特彼勒（CATERPILLAR）
67.雅芳
68.劳力士
69.现代
70.爱马仕
71.舒洁
72.瑞银
73.哈雷戴维森
74.保时捷
75.松下
76.蒂凡尼
77.卡地亚
78.GAP
79.必胜客
80.强生
81.安联
82.Moet & Chandon(法国 香槟)
83.BP英国石油
84.Smirnoff（英国 伏特加酒）
85.金霸王
86.妮维雅
87.普拉达
88.法拉利
89.乔治阿玛尼
90.星巴克
91.兰蔻
92.壳牌
93.汉堡王
94.VISA
95.Adobe
96.雷克萨斯
97.彪马
98.巴宝利（Burberry）
99.Polo拉夫劳伦
100.Campbell's（美国 食品）
两岸三地 全军覆没 无一品牌上榜
全球经济下滑，可口可乐照样美得冒泡。美国「商业周刊」（BusinessWeek）17日报导该
刊和全球品牌顾问公司Interbrand合作的第九次年度评监结果，可口可乐连续九年名列全
球百大品牌榜首，品牌价值687亿美元，比一年前上升3%。
百大之中，亚洲只占九家，其中日本7家，韩国2家，分别是丰田（8）、本田（18）、三星（19）、Sony（29）、佳能（33）、任天堂（39）、现代（69）、松下Panasonic（75）、雷克萨斯Lexus（96）。两岸三地的品牌全军覆没。
'09 '08 种类 品牌价值($m) 涨跌
1 1 Coca-Cola United States Beverages 68,734 3%
2 2 IBM United States Computer Services 60,211 2%
3 3 Microsoft United States Computer Software 56,647 -4%
4 4 GE United States Diversified 47,777 -10%
5 5 Nokia Finland Consumer Electronics 34,864 -3%
6 8 McDonald's United States Restaurants 32,275 4%
7 10 Google United States Internet Services 31,980 25%
8 6 Toyota Japan Automotive 31,330 -8%
9 7 Intel United States Computer Hardware 30,636 -2%
10 9 Disney United States Media 28,447 -3%
11 12 HP United States Computer Hardware 24,096 2%
12 11 Mercedes-Benz Germany Automotive 23,867 -7%
13 14 Gillette United States Personal Care 22,841 4%
14 17 Cisco United States Computer Services 22,030 3%
15 13 BMW Germany Automotive 21,671 -7%
16 16 Louis Vuitton France Luxury 21,120 -2%
17 18 Marlboro United States Tobacco 19,010 -11%
18 20 Honda Japan Automotive 17,803 -7%
19 21 Samsung Korea Consumer Electronics 17,518 -1%
20 24 Apple United States Computer Hardware 15,433 12%
21 22 H&M Sweden Apparel 15,375 11%
22 15 American Express United States Financial Services 14,971 -32%
23 26 Pepsi United States Beverages 13,706 3%
24 23 Oracle United States Computer Software 13,699 -1%
25 28 Nescafe Switzerland Beverages 13,317 2%
26 29 Nike United States Sporting Goods 13,179 4%
27 31 SAP Germany Computer Software 12,106 -1%
28 35 IKEA Sweden Home Furnishings 12,004 10%
29 25 Sony Japan Consumer Electronics 11,953 -12%
30 33 Budweiser United States Alcohol 11,833 3%
31 30 UPS United States Transportation 11,594 -8%
32 27 HSBC United Kingdom Financial Services 10,510 -20%
33 36 Canon Japan Computer Hardware 10,441 -4%
34 39 Kellogg's United States Food 10,428 7%
35 32 Dell United States Computer Hardware 10,291 -12%
36 19 Citi United States Financial Services 10,254 -49%
37 37 J.P.Morgan United States Financial Services 9,550 -11%
38 38 Goldman Sachs United States Financial Services 9,248 -10%
39 40 Nintendo Japan Consumer Electronics 9,210 5%
40 44 Thomson Reuters Canada Media 8,434 1%
41 45 Gucci Italy Luxury 8,182 -1%
42 43 Philips Netherlands Diversified 8,121 -2%
43 58 Amazon United States Internet Services 7,858 22%
44 51 L'Oreal France Personal Care 7,748 3%
45 47 Accenture United States Computer Services 7,710 -3%
46 46 eBay United States Internet Services 7,350 -8%
47 48 Siemens Germany Diversified 7,308 -8%
48 56 Heinz United States Food 7,244 9%
49 49 Ford United States Automotive 7,005 -11%
50 62 Zara Spain Apparel 6,789 14%
51 61 Wrigley United States Food 6,731 10%
52 57 Colgate United States Personal Care 6,550 2%
53 55 AXA France Financial Services 6,525 -7%
54 52 MTV United States Media 6,523 -9%
55 53 Volkswagen Germany Automotive 6,484 -8%
56 59 Xerox United States Computer Hardware 6,431 1%
57 42 Morgan StanleyUnited States Financial Services 6,399 -26%
58 63 Nestle Switzerland Food 6,319 13%
59 60 Chanel France Luxury 6,040 -5%
60 66 Danone France Food 5,960 10%
61 64 KFC United States Restaurants 5,722 3%
62 70 Adidas Germany Sporting Goods 5,397 6%
63 73 BlackBerry Canada Consumer Electronics 5,138 7%
64 65 Yahoo! United States Internet Services 5,111 -7%
65 67 Audi Germany Automotive 5,010 -7%
66 68 Caterpillar United States Diversified 5,004 -5%
67 69 Avon United States Personal Care 4,917 -7%
68 71 Rolex Switzerland Luxury 4,609 -7%
69 72 Hyundai Korea Automotive 4,604 -5%
70 76 Hermes France Luxury 4,598 1%
71 74 Kleenex United States Personal Care 4,404 -5%
72 41 UBS Switzerland Financial Services 4,370 -50%
73 50 Harley-Davidson United States Automotive 4,337 -43%
74 75 Prosche Germany Automotive 4,234 -8%
75 78 Panasonic Japan Consumer Electronics 4,225 -1%
76 80 Tiffany United States Luxury 4,000 -5%
77 79 Cartier Switzerland Luxury 3,968 -6%
78 77 GAP United States Apparel 3,922 -10%
79 81 Pizza Hut United States Restaurants 3,876 -5%
80 92 Johnson & Johnson United States Personal Care 3,847 7%
81 82 Allianz Germany Financial Services 3,831 -5%
82 83 Moet & Chandon France Alcohol 3,754 -5%
83 84 BP United Kingdom Energy 3,716 -5%
84 89 Smirnoff United Kingdom Alcohol 3,698 3%
85 88 Duracell United States Consumer Electronics 3,563 -3%
86 98 Nivea Germany Personal Care 3,557 5%
87 91 Prada Italy Luxury 3,530 -2%
88 93 Ferrari Italy Automotive 3,527 0%
89 94 Armani Italy Luxury 3,303 -6%
90 85 Starbucks United States Restaurants 3,263 -16%
91 New Lanco France FMCG 3,235 New
92 97 Shell Netherlands Energy 3,228 -7%
93 New Burger King United States Restaurants 3,223 New*
94 100 Visa United States Financial Services 3,170 -5%
95 New Adobe United States Computer Software 3,161 New
96 90 Lexus Japan Automotive 3,158 -12%
97 New PUMA Germany Sporting Goods 3,154 New
98 New Burberry United Kingdom Luxury 3,095 New*
99 New Polo Ralph United States Luxury 3,094 New*
100 New Cambell's United States FMCG 3,081 New
